The holidays are a hectic time. School plays, presents and trying to line up the parties with religious holidays are never easy.
Holiday cards are a great piece of the pie, but we often have to tread carefully when it comes to shouting “Merry Christmas” or “Happy Hanukkah!” It can take away some of the fun for fear of not being respectful.
But there is one amazing holiday that every American shares: Thanksgiving. A time for family, friends and my favorite Jewish noodle dish: Kugel! It’s a 4-day weekend to see old friends, stay warm and deal with a busy airport because seeing family is so worth it.
It’s also an opportunity to send a warm hello to all your clients and those on your contact list. You can leverage this opportunity to get greater attention to your firm name, since your holiday card will be the first to arrive by a long shot. It will therefore stay around longer and get more “impressions,” as we say in this industry.
You can also use the opportunity to give a few holiday safety tips, including:
- An awareness of food-borne illnesses and cross-contamination. Turkeys are poultry, and they can be undercooked. Meat may be left out too long, creating a danger to anyone who consumes it later in the evening.
- Equipment not working properly. From the thermometer to the oven itself, often this can be a surprise on the big morning when you start cooking.
- Kids in the house. Know how to protect the little ones from knives, electrical cords and any dangers on the floor.
- Protecting pets who may love a taste of pumpkin pie. A little too much can make for an upset stomach or something much worse, like pancreatitis.
- It’s a good time to check smoke alarms, carbon monoxide sensors and consider if any candles need replacing.
- For the travelers, consider how to prepare your house so it remains safe and isn’t targeted by burglars in your absence. Hint: Don’t post on Facebook you’ll be out of town all weekend!
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